The growth game has changed

Building-in-public, cross-platform owned content etc

Every 7-10’ish days, I will publish this newsletter to provide a quick summary of Micro Essays I’ve published across Twitter, Linkedin etc. along with a bit more context and info in case anyone isn’t active on Twitter or Linkedin, wants to go deeper etc.

Experimenting with the structure / flow so let me know if you like this one or prefer something else.

What I Wrote:

1. “Give back in ways you weren’t supported when you were coming up.” (Twitter Link / Essay Link)

2. “Simplicity forces you to be better.” - James Clear (Twitter Link / Essay Link)

3. “Building-in-public” is expanding beyond start-ups (Twitter Link / Essay Link)

4. Benefits of sharing how you think on Linkedin + Twitter (Twitter Link / Essay Link)

5. Human Centered Design (HCD), Linkedin + Twitter (Twitter Link / Essay Link)

6. “Be good at marketing + you’ll never need sales” - Naval (Twitter Link / Essay Link)

7. The Chainsmokers crypto blueprint is fascinating (Twitter Link / Essay Link)

8. B2B distribution is hard. Here are 5 reasons why. (Twitter Link / Essay Link)

Why I Wrote the Micro Essays:

1. A lot of people want to give back but get turned around when thinking about where / how to get started. I think this headline is a no brainer way to start having impact in a way that will sustain as you know how meaningful the work is that you’re doing via firsthand experience.

2. James Clear is a beast. There’s no way you can read “Atomic Habits” and not get better. 1% better everyday and drive compounding returns.

3. Please take note of how the world’s fastest growing B2B SaaS companies + their executive leadership teams are growing by building communities across platforms such as Twitter + Linkedin ripping market share from their legacy competitors working off old school playbooks.

4. See #3 above and become a magnet to attract opportunities, talent and high-quality relationships by helping people understand how you think.

5. What’s being referred to as the “Creator Economy” will most likely become the “Economy”. As THE GOAT, Seth Godin says, get comfortable saying “That’s ok, it’s not for you” as the content you create shouldn’t be designed for everyone, only the audience you’re looking to help see around corners etc.

6. Naval is my favorite philosopher king on Twitter so I’m always looking to help others discover him. While I don’t think he believes the “either or” statement he made, I think he was provoking a conversation about the massive changes in sales, marketing, distribution etc and the implications on growing your business.

7. What started with Bitcoin and is accelerating with NFTs, I love the way ballplayers, musicians, artists etc are embracing blockchain technology / crypto to capture more of the value they create than ever before.

8. The distribution game is no longer what most C-suite executives and their leadership teams think it is which translates to a substantial opportunity to get on the right side of modern distribution.

Relevant Twitter Accounts:

1. Greg Isenberg (@gregisenberg)

2. Naval (@naval)

3. All In Pod (@theallinpod)

4. Blake Emal (@heyblake)

5. Morgan Housel (@morganhousel)

6. Jack Butcher (@jackbutcher)

7. Anthony Pompliano (@APompliano)

8. Nick Huber (@sweatystartup)

9. Alexis Ohanian (@alexisohanian)

10. Joe Pompliano (@JoePompliano)

Longer-Form Content to Consider

1. A lightweight Ludlow deck that breaks down “Twitter for Demand Generation” (link) for those looking to start and / or dial up your use of Twitter for business / in general.

2. “The Practice” (link) by Seth Godin is a must read, especially if you want to start writing and building-in-public.

3. I was interviewed on Josh Cadorette’s podcast (link) - “Building Out Loud” - talking about building-in-public, growth principles, the Ludlow Growth Operating System etc.

4. All of my Micro Essays can be found on my website (link)